Infinite Reality, a digital media and e-commerce company, has been on a buying spree in the last 18 months, spending over $1 billion on acquisitions.
The private equity firm says the all-in value of the company — which owns talent agency WME, marketing agency 160over90 and brand licensing agency IMG — is $25 billion.
The acquisition would help catalog-heavy Concord develop its frontline business.
The country star will continue to play an integral role in the liquor brand, which he launched 12 years ago.
The deal brings together two trailblazing indie labels. Dale Play founder Fede Lauria will remain as CEO.
The "Buy U a Drank" and "I'm N Luv (Wit a Stripper)" singer says he's excited for his next chapter: "I don't plan on stopping anytime soon."
Other recent music deals: Triller Group announced a $50 million funding round, Musical AI raised an initial $2.1 million investment and more.
Warner had previously acquired a majority stake in the leading African digital music distribution, rights management and label services company in 2022.
Gotee executives Joey Elwood and Toby McKeehan (tobyMac) will continue in leadership roles at the label, as well as at Bell Partners Christian Music.
Also this week: Walk Off Entertainment pacts with Virgin, Capitol CMG strikes a partnership with faith-based label LASAL and more.
