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The deal comes two years after Adidas terminated its lucrative partnership with the rapper over his antisemitic statements and erratic behavior.
In an exclusive reveal, the two megastars talk about their Bad Bunny & Messi Collection, the Adidas Gazelle and the Adidas F50 cleat, set to launch Oct. 26.
Investors claimed Adidas should have disclosed internal problems with Ye years before the Yeezy partnership imploded, but a judge now says Adidas didn't break the law.
The company gave over $150 million to anti-hate groups from Yeezy sales last year, though North American revenue dropped 16% in part due to "negative Yeezy impact."
They previously collaborated on a jersey for the Toronto Maple Leafs.
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"We lost that business, one of the most successful collabs in history. Very sad," the Adidas boss says in a new podcast.
The first sale unloaded roughly 20% to 25% of the Yeezy sneakers that were left stacked up in warehouses.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Bad Bunny has been with Adidas for some time now, and his newest
