The campaign aims to establish an international touring circuit across the continent.
Plus, Billboard reporters share their top African songs and albums of 2023.
Nigerian American rapper Tobe Nwigwe and Nigerian producer Sarz are set to perform at UnitedMasters' "Live From Lagos" concert on Thursday.
The artists in the running discuss the category's first class and how they hope this step will inspire the industry going forward.
This story is part of Billboard’s annual Year in Music package, which takes a look back at the biggest lessons we learned from the artists who defined 2023.
Following his "Yo Fam!" single with Crayon and Skrillex, "Happiness" is the second single to arrive ahead of Sarz's album, which is due in 2024.
Listen to 10 new must-hear songs from African artists Oxlade, Boj & Ajebutter22, Teni, Victony, Young Jonn, YKB and King Promise and more.
Listen to 10 new must-hear songs from African artists June Freedom, Victor Thompson & Ehis 'D' Greatest, Rema, Mr. Eazi, Mayorkun and more.
Learn about some of the biggest parties in the U.S. that are bringing all types of people together through African music.
"This album is about showcasing the best that Africa has to offer, and we’ve done that," said BNXN fka Buju.
