The mysterious tune appears to be from the same author as "Heart On My Sleeve."
While acknowledging some of the risks, the CEO says AI tools for artists are "great culturally" and could "benefit Spotify" by growing engagement and revenue.
It's creatives vs. computers as artists fight to protect their copyrights.
Artists and labels have legal tools to fight fakes created by artificial intelligence, but massive questions about AI-generated music loom unanswered.
"This is an area where NAB will absolutely be active," Curtis LeGeyt asserted at the National Association of Broadcasters Show in Las Vegas.
As an allegedly AI-generated song racks up millions of listens, UMG warns that industry players need to choose "which side of history" they want to be on.
The chart-topping artist took to Instagram to voice his opinion about AI-generated versions of his voice.
Amid growing concerns about the use of copyrighted songs to "train" AI music platforms, UMG says it "will not hesitate to take steps to protect our rights."
Meeting with his council of science and technology advisers, the president said companies need to "address the potential risks" of the technology.
Announced during a South by Southwest panel, the principles state that policymaking around the technology should keep "creators' interests" in mind.
