The longtime manager and label A&R, who recently moved from Columbia to Atlantic, takes Billboard through his 20-year career: “It’s about how we adapt to not get left behind.”
Inside the label's hot streak of hit soundtracks.
“As long as the artists I’m working with are equally or more passionate than me, I know they won’t quit on that dream,” says Atlantic’s Michael Parker.
The veteran label executive spoke candidly during a conversation with Apple Music’s Zane Lowe at the Clive Davis Institute.
Tewari first started making waves in February 2024 by posting covers and original songs on TikTok.
"We have no idea when payment will be made, which is so unfortunate," says one attorney whose client contributed to Vultures 1.
The longtime co-leader of the iconic label will be leaving her position as CEO of Atlantic Music Group next week after 20 years.
The new executive structure will include several Atlantic veterans as well as former 10K Projects executives, as the new-look Atlantic takes shape.
The Ebonie Smith-produced project also spotlights Valerie Simpson, June Jordan, Gwendolyn Bennett and others.
Elliot Grainge, who has publicly criticized major labels, will now helm Atlantic Music Group. Those who have worked with him predict how that change may go.
