Alcohol industry experts and leading entertainment lawyers say Bey's premium rye, SirDavis, is an extension of the marketing for her Cowboy Carter album.
Called Luminate Index, the tool provides "influence scores" for artists based on five key areas, including streaming and social media footprints and public awareness.
From Cannibal Corpse to August Burns Red to GWAR, the heaviest bands in music are teaming up with an unexpected new partner: coffee brands.
The streaming service announced AUX, a new music advisory agency for companies like Coca-Cola on Wednesday
They previously collaborated on a jersey for the Toronto Maple Leafs.
The limited edition doll — a partnership between the singer, Primary Wave and Mattel — is a “once in a lifetime situation” that’s lifting all areas of Nicks’ business.
The Dead merch machine has paired up with Forest Green Rovers, "a team that really follows Grateful Dead values," says the band's legacy manager.
The streamer and leading European soccer club look ahead to the second year of the sponsorship deal following a "massive" first year.
Curated playlists -- accessed via QR code -- will include songs by Empire of the Sun, Ciara, Bastille and X Ambassadors, among others.
The original song and video promotes good vibes with the beer brand’s Ritmo Chill campaign.
