The artists are among the latest batch of speakers for SXSW, taking place March 10 - 19 in Austin.
The 130-room hotel is located inside the historic Albéniz Theater building, where Antonio Banderas' take on the musical Company is currently playing.
Even as business boomed amid global streaming growth and the widespread return of live shows, the value of 20 companies on the Billboard Global Music Index fell 36.4% last year.
From emerging challenges like artificial intelligence to new forms of piracy, it's more important than ever for all stakeholders in the business to present a united front.
The new peer-voted award allows the music industry to participate in Billboard's Power 100 ranking of the most influential executives.
Also this week: A longtime senior executive of the Country Music Hall of Fame & Museum retires, Yuga Labs brings on a new CEO and more.
As Entravision chairman and chief executive, Ulloa oversaw a network of 47 radio stations and 55 TV stations.
Voting for the inaugural Power Players' Choice Award begins Friday, Jan. 6.
The purchase of the royalty processing firm is the latest development in the company's efforts to become a service-focused operation.
The purchase includes Lillywhite's share of royalties from albums by U2, Dave Matthews Band, The Rolling Stones and more.