Joining from Napster, Lovell will also oversee the company's artist and label relations and commercial partnerships teams.
The nightclub once owned by Lee Harvey Oswald's killer Jack Ruby is being restored by Edwin Cabaniss at Kessler Presents.
The exec has worked at the company for 25 years and was behind successes including Harry Styles at MSG and Jerry Seinfeld at the Beacon Theatre.
The North American financial services provider snagged naming rights to the home of the LAFC and Angel City Football Club.
Also this week: Big Machine signs a Texas-born talent and Bucks inks a deal with New Zealand's Molly Payton.
Much of Holgersen's roster at UTA is expected to join him.
The video giant will take over David Geffen Hall at the annual advertiser showcase in May during a time slot right after Netflix's first presentation.
This year's lineup also includes Jon Pardi, Parker McCollum, Jordan Davis, Wynonna Judd, Lainey Wilson, Elle King, Eli Young Band, Niko Moon, Ingrid Andress and more.
The rapper claimed Celsius owed him millions more under an endorsement deal. After a five-day trial, a jury agreed.
Called Blue Suede Records, the new label joins the young influencer's taste-making skills with Avex's experience in making hits.
