“Sabrina is a next-generation artist,” Universal Music Publishing Group leader Jody Gerson says in a statement.
Deal includes rights to Perry's five chart-topping songs on 2010’s "Teenage Dream," plus songs from four other albums released between 2008-2020.
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The new imprint will focus on emerging artists and existing acts with Pulse ties.
The worldwide pact covers distribution, branding, sponsorships, merchandising and synchronization.
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