As many as “75% of popular songs on TikTok started with a creator marketing campaign,” guesses one major label marketer. Is that a problem?
"We've never had more data, and yet, it's never been harder to win," an iHeart executive said.
The majors have been on a signing spree, leaving product managers and marketers overworked.
Get Engaged Media's co-founders Ben Hiott, Cameron Fordham and Alex Dermer, along with the company's chief strategy officer Jason Zerden, discuss the company's growth.
