The new executive structure will include several Atlantic veterans as well as former 10K Projects executives, as the new-look Atlantic takes shape.
Tracing the rapid ascent of the 30-year-old record executive (and son of UMG’s Lucian Grainge), from his early entrepreneurial ventures to his industry-shaking new role.
The changing of the guard at Atlantic Records could signal the acceleration of a generational shift — or just another sign that the old rules no longer apply.
Elliot Grainge, who has publicly criticized major labels, will now helm Atlantic Music Group. Those who have worked with him predict how that change may go.
In an unprecedented scenario, Universal Music Group chairman/CEO Lucian and his ascendant son Elliot will control more than a third of the U.S. market — at competing companies.
"Best day of my life," the model and social media personality captioned her announcement.
