EMPIRE brought together three of its biggest African stars in its San Francisco studio to spend days creating their next projects. Billboard was there to witness the process.
The newly created role follows EMPIRE's acquisition of the dirtybird label last fall.
The partners have also signed their first three talents: Gary "G Dav" Davis, Jesse "Dr. Blum" Blum, and Randy "Bandz" Holmes.
The deal includes Dirtybird's back catalog and all future releases, with EMPIRE now handling distribution and publishing for the San Francisco-based imprint.