The executive comes in to lead revenue-driving initiatives at the Bay Area-based music company.
Also this week: Island Records appoints a head of creative strategy, EMPIRE hires a CFO and more.
The San Francisco-based company has become a power player that shapes how major competitors do business. Now, it wants to replicate its success on a global scale — without losing its identity.
EMPIRE brought together three of its biggest African stars in its San Francisco studio to spend days creating their next projects. Billboard was there to witness the process.
The newly created role follows EMPIRE's acquisition of the dirtybird label last fall.
The partners have also signed their first three talents: Gary "G Dav" Davis, Jesse "Dr. Blum" Blum, and Randy "Bandz" Holmes.
The deal includes Dirtybird's back catalog and all future releases, with EMPIRE now handling distribution and publishing for the San Francisco-based imprint.