The song contest's audience of over 160 million last year shows its unrivaled reach as a marketing platform for record labels to develop artists.
Australia, Austria and Belgium among countries with popular acts joining favorites Sweden and Finland on Saturday night at Liverpool's M&S Bank Arena.
In U.K.’s first Eurovision hosting in 25 years, Liverpool stands in for 2022 winner Ukraine, which continues to fight a war with Russia.
This year's competition kicks off in Liverpool this week.
The event is taking place in Liverpool, with the U.K. hosting the event on behalf of Ukraine.
The former Sex Pistols frontman entered the song “Hawaii” with his post-punk band Public Image Ltd.
