"By the time the song dropped, there was such pent up demand that the record exploded," says UnitedMasters vp of music/head of A&R Mike Weiss of "All the Way."
“As long as the artists I’m working with are equally or more passionate than me, I know they won’t quit on that dream,” says Atlantic’s Michael Parker.
“I’ve learned that people really want something to unite on and something that can help them escape from reality,” says RCA’s Aaron Stern.
“To be breaking such significant records 30-plus years into your career is a testament to Shakira’s longevity,” says manager Nadine Eliya.
"The strategy really opened the conversation and made the fans feel like a part of the process," says Carti's manager Erin Larsen.
"We wanted to build on her prior albums with a multifaceted, fan-centric campaign," says RCA's Jordan Blaugrund.
"With time I’ve learned to take a deep breath," says Viña executive director Daniel Merino. "There are things I can control and things I can’t. I deal with what I can."
"The key is ensuring that what we do resonates with him, with his personality as an artist and with his vision. Once we have that, everything is easier," says Rimas Entertainment's Monica Jiménez.
“Getting to No. 1 is difficult; staying there for five weeks is very difficult and only happens if the song is a true bonafide smash hit record,” says RECORDS Nashville’s Josh Easler.
“It’s not just the TV special — content that brings you closer to your fans and community is an essential companion piece to the music,” says OBB Media founder/CEO Michael D. Ratner.
