"'Beautifully Broken' is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing,” says BMG/BBR's Katie Kerkhover.
“We treated it like an album rollout, not just as a single,” says Interscope's Adrian Amodeo.
"The performance has opened a lot of doors already and we’re still seeing the impact in real time," says the band's manager Matt Sadie.
“It’s always critical, but especially so given the nature of this particular album, to get the chronology right for each moment," says Interscope Geffen A&M's Jason Sangerman.
“The music Sabrina makes is perfectly reflective of who she is as a person, and all the quirks and character are what give her such a strong musical identity,” says Island A&R Jackie Winkler.
“We fully embraced her vision, her plan, her ideas and helped her bring BRAT to life,” says Atlantic Records vp of marketing Marisa Aron.
“Every decision we made was around ‘thinking like a fan,’” says Elektra’s Thom Skarzynski. “Any mindset different from that was unacceptable as we rolled this out.”
“We knew we had something when we heard the work tape,” says president Forrest Latta.
The bouncy hit debuted at No. 2 on the Hot 100, which ISO Supremacy COO Darren Xu says "is a real testament to the climate of social media today."
“It’s a positive sign that times are changing and that country listeners just want great music, no matter who it comes from,” says his co-manager Jared Cotter.
