"The strategy really opened the conversation and made the fans feel like a part of the process," says Carti's manager Erin Larsen.
"We wanted to build on her prior albums with a multifaceted, fan-centric campaign," says RCA's Jordan Blaugrund.
"With time I’ve learned to take a deep breath," says Viña executive director Daniel Merino. "There are things I can control and things I can’t. I deal with what I can."
"The key is ensuring that what we do resonates with him, with his personality as an artist and with his vision. Once we have that, everything is easier," says Rimas Entertainment's Monica Jiménez.
“Getting to No. 1 is difficult; staying there for five weeks is very difficult and only happens if the song is a true bonafide smash hit record,” says RECORDS Nashville’s Josh Easler.
“It’s not just the TV special — content that brings you closer to your fans and community is an essential companion piece to the music,” says OBB Media founder/CEO Michael D. Ratner.
“There were several viral moments along the way that helped the song have more opportunities,” says Nashville Harbor exec Ryan Dokke of the track featuring Riley Green.
“Wicked, the film and the campaign, is just the biggest thing we’ve ever done,” says NBCUniversal president of music Mike Knobloch.
"'Beautifully Broken' is a reflection on his experiences with mental health and addiction, and the idea that winning comes from losing,” says BMG/BBR's Katie Kerkhover.
“We treated it like an album rollout, not just as a single,” says Interscope's Adrian Amodeo.
