The bouncy hit debuted at No. 2 on the Hot 100, which ISO Supremacy COO Darren Xu says "is a real testament to the climate of social media today."
“It’s a positive sign that times are changing and that country listeners just want great music, no matter who it comes from,” says his co-manager Jared Cotter.
The airy pop hit reaches No. 1 on Pop Airplay after a 24-week climb — and years of her longtime manager Janelle Lopez Genzink being “laser-focused.”
"[He] doesn't want people to listen to it or discover it because he is an actor. And because of that, he has built up a hugely engaged music audience first," says AWAL CEO Lonny Olinick.
“The mindset was, ‘Let’s create a Jennifer Lopez ecosystem that can push out into all the different worlds that she has traversed," says her manager/business partner Benny Medina.
"[It’s about] focusing on growing relationships that last and consistently keeping the work you are doing fresh," says Barking Owl Sound co-founder Kelly Bayett.
“I see this as a new ceiling for creativity and a new bar for fans to invest in and get closer to their favorite artists," says AmazeVR creative director Lance Drake.
“We really hit a sweet spot in terms of multiple influences coming together seamlessly. There’s something for everyone," says Epic Records president Ezekiel Lewis.
“Everything clicked all at once, even though it was two years in the making," says Interscope vp of marketing and A&R Manny Prado.
“This combination of team, resources and staying focused on an artist's vision is what draws talent to Heavy Duty," says founding partner/CEO Josh Kessler.
