"Once a track gets into the online conversation it’s our job to jump in and maximize that buzz," says Warner Music Latin American president Alejandro Duque.
“At Mercury, giving artists the time to develop and find their path is what matters most to us,” says label general manager Ben Adelson.
"The music industry is very difficult and the most important thing is to stay ahead of the curve," says Grade A Productions partner Peter Jideonwo.
“If there’s a silver lining to having gone through what we did as an industry with the pandemic, it’s that it’s helped prepare us all for the most unexpected scenarios,” says Austin Neal.
“I expect most singles to be accompanied by a sped-up version at some point in their life cycle,” says RCA senior vp of digital marketing Tarek Al-Hamdouni.
“The idea was really to give fans a menu of options to choose from,” says APG senior vp of marketing and brands Corey Calder.
"We all felt that it was the perfect song to crossover to a new audience that we didn’t particularly have," says Make Wake Artists founder Chris Kappy.
The Los Angeles-based executive on how he helped developed Mexican music's new star: "I always tried to mix hip-hop and regional Mexican."
"Our job is to find ways to connect, collect and convert the fans at every possible touchpoint of the rollout," says Cindy James, Virgin Music senior vp of commercial marketing.
"We need to make sure artists and their music are present where fans are and that means a lot of content both premium and casual," says Joseph Oerke.
