“The mindset was, ‘Let’s create a Jennifer Lopez ecosystem that can push out into all the different worlds that she has traversed," says her manager/business partner Benny Medina.
"[It’s about] focusing on growing relationships that last and consistently keeping the work you are doing fresh," says Barking Owl Sound co-founder Kelly Bayett.
“I see this as a new ceiling for creativity and a new bar for fans to invest in and get closer to their favorite artists," says AmazeVR creative director Lance Drake.
“We really hit a sweet spot in terms of multiple influences coming together seamlessly. There’s something for everyone," says Epic Records president Ezekiel Lewis.
“Everything clicked all at once, even though it was two years in the making," says Interscope vp of marketing and A&R Manny Prado.
“This combination of team, resources and staying focused on an artist's vision is what draws talent to Heavy Duty," says founding partner/CEO Josh Kessler.
"We're not afraid to take chances because Dolly doesn't go on everyone's highway, she creates her own path," says Parton's manager Danny Nozell.
Monet's manager, Rachelle Jean-Louis, says creating "as bulletproof of an identity as possible" for the singer-songwriter prior to JAGUAR II was key to its success.
Columbia Records senior vp of video production Saul Levitz discusses how visuals from "One More Time" helped the band reconnect with its old fans — and score new ones.
"Many members of Congress have no idea that there are people making music in their own backyard," says Todd Dupler, the Recording Academy’s chief advocacy & public policy officer.
