Also this week: Country Music Hall of Fame and Museum elects Jody Williams as chair and OTM Music adds new heads of U.S. sync and A&R.
Santini assumes the role after working as VP of Brand Partnerships & Ad Sync since joining the label in 2020.
Kiehl has led the music industry trade organization as interim chief since the departure of Jamie Njoku-Goodwin in 2023.
The veteran music agent was previously a partner at UTA.
Also this week: Warner Records bulks up its A&R department, Symphonic eyes Asia and a Winger collaborator joins Frontiers Label Group.
The music industry mainstay will oversee business development and marketing, among other responsibilities.
Also this week: DiMA doubles down on its svp of government affairs, APM Music elevates a sync licensing veteran and Reed Smith adds counsel.
Burgess has overseen a period of substantial growth and advocacy efforts at the independent music coalition.
Roback will run operations, strategy, technology and growth for the agency.
The executive, who was previously chief marketing officer at Downtown Music Holdings, succeeds Scott Williams in the role.