The executive, who led the British music industry trade body for three years, will serve as director of strategy for Prime Minister Rishi Sunak.
The veteran executives will oversee the booking department at the concert and festival promoter.
Kirsner will assist the company’s 150+ member venues in North America with national and regional booking, among other duties.
Also this week: The Orchard picks an svp of artist services, Space Colonel suits up, and meet the new communicators at Partisan, Rhino and NAMM.
The programming head, who helped make the Tiny Desk concert series a phenomenon, will exit her role at the end of the year.
Patton most recently served as CFO of HBO Max/global DTC at WarnerBros Discovery.
The longtime Sony Music Publishing veteran joined Warner Music in late-2020.
Also this week: Ultra Records hires an old friend to head of A&R, Songtradr appoints a chief revenue officer and VRTCL ups two.
Also this week: So many promotions at Matador, a fresh top lawyer at Deezer and the estates of James Brown and Prince have a new marketing manager.
The executive joined the company in 2018 as senior vp of promotion.