Also this week: Ministry of Sound appoints an MD, Prescription Songs/Amigo Records hires a senior vp of business affairs and more.
Also this week: A 10-year veteran of Spotify joins Verve Label Group, ASCAP adds a senior vp of general licensing and more.
The promotions elevate several of the label's longtime top executives with new titles to reflect their stature within the company.
Perry will take over for NIVA co-founder Dayna Frank, who remains on the board of directors.
He will still report to Steve Boom, who joined Amazon's senior leadership team in December.
The executive, who helped lead the company to a successful IPO on the New York Stock Exchange, will depart from his role on August 31.
The longtime Sony exec was most recently COO of UMG Sub-Saharan Africa.
Also this week: Other Operation co-founders both announce their next steps, Primary Wave appoints a president of global sync and more.
Gueikian succeeds the company's former president/CEO, James Curleigh.
Also this week: Warner Music Latina adds an A&R director, Tim McGraw's company hires a marketing vp and more.