The executive is departing Big Loud Management, which is slated to wind down by the end of 2025.
The industry veteran's appointment signals Sony Music’s commitment to innovation and strategic leadership as it navigates a fast-changing landscape.
Also this week: Downtown has a new director of A&R, Big Loud gets Carter a promotion, and a DJ about to perform at the Sphere hires a creative director.
The venture will provide artist and producer management, publishing and distribution services, and an incubation lab to help clients develop new IP using emerging technologies.
Also this week: ADA expands into Southeast Asia, Orfium and CTS Eventim hire new CTOs and Musicians On Call brings in a development lead.
The Music City executive has championed Nashville causes for most of her career.
From "Rico Suave" hitmaker to Billboard Power Player, Mejía spearheads Latin music expansion with landmark hits like "Gata Only" by FloyyMenor & Chris MJ.
"With a fresh perspective, he’s constantly looking for unconventional ways to break new artists," says Republic president Jim Roppo.
Ken Robold is promoted to president as Randy Goodman retires.
Also this week: Larry Jackson's gamma makes two key hires, an iHeartMedia lifer retires and Rhino UK installs a new general manager.
