Formerly president of HYBE America and chief strategy officer, Lee replaces Jiwon Park to lead 'HYBE 2.0' strategy
Weverse Company president Joon Choi discusses the superstar's onboarding and what lies ahead for the influential platform as it continues expanding beyond K-pop.
The recently established division is opening offices in Mexico City, Miami and Los Angeles and launching a new label, among other endeavors.
The star and global company will pursue creative opportunities in Weverse and REM Beauty.
The K-pop giant vowed to pursue its case against Min Hee-jin after the executive won an injunction ahead of a HYBE shareholder meeting.
The Korean music company, home to BTS, still retains a 9.4% stake in SM Entertainment.
First-quarter revenue was down 12.1% year over year and was the lowest mark in two years.
NewJeans and more HYBE artists are scheduled to release new music amid the K-pop power clash.
The 20-company Billboard Global Music Index rose 1.9% to 1,752.24 as five stocks had double-digit gains and only three posted losses.
The deal to give UMG digital distribution rights to HYBE labels will last for 10 years.
