615 Indie Live will take place on Feb. 1, 2025, with proceeds going to Music Venue Alliance Nashville.
The grants are designed to help venues program community-building events, promote accessibility for marginalized groups, create opportunities for talent and more.
"Merch money is not what is going to keep us in business," says Ineffable CEO Thomas Cussins, who cut merch fees at his own venues in January.
Non-profit Live Music Society has provided grants to venues seeking to create or expand inclusive experiences for their community and drive revenue.
Some small venue owners are noticing that younger audience’s alcohol consumption is dropping, impacting a key revenue stream.
The venue is introducing a three-tier membership program that allows some guests the opportunity to attend as many free shows as they want.
The NIVA ‘23 conference will take place in Washington, D.C. this July at local venues including 9:30 Club, The Anthem and more.
