Long left to bootstrap themselves, investors and majors are offering billions to buy stakes in independent distributors.
Brighton Park Capital and golfer Rory McIlroy’s investment partnership Symphony Ventures led the new capital round.
Apollo is the financial backer of Sherrese Clarke Soares' HarborView Equity Partners.
The firm founded by the billionaire hedge funder previously owned and sold a smaller stake in the company.
As public song portfolio funds disappear, investors are increasingly putting money in asset-backed securitizations.
The deal represents a substantial minority investment in the company, which operates across multiple verticals and boasts Jack Harlow, Saweetie and more as clients.
The music investment platform will use SoundExchange to give artists a cut of its revenue based on page view traffic.
The deal with the L.A.-based management company also brings electronic artists including Suki Waterhouse and LP Giobbi under the Firebird wing.
Also this week: OSN+ completes its purchase of a majority stake in Anghami, Jay Sean launches a label with Virgin Music Group and more.
The Fanatics founder and CEO (and "white party" maestro) offers sage business advice to star athletes and artists.
