"I’m having to unlearn a lot of the things that I was taught" The post
From YOASOBI and LE SSERAFIM's sets to the combining of star power thanks to 88rising Futures, the promise of Asian pop music was on full display in Indio.
As more K-Pop and J-Pop hits are imported from Western songwriters, it creates growing roles for local lyricists to translate the lyrics — and lucrative opportunities.
With 7 million subscribers, The First Take has featured Harry Styles and Avril Lavigne and helped break new artists on the Billboard Japan Hot 100.