The company will take over culinary and hospitality duties at four Mexico City venues, with more expected to follow in 2025.
The 14-date trek is in support of Becky G's música Mexicana studio album Esquinas.
Antonio Aguilar's granddaughter & Vicente Fernandez's grandson will also launch a new collab "Cuéntame" this week.
The Venezuelan singer will play 25 cities.
The rising star will play 24 dates in the U.S. and Mexico.
The Mexican American artist's first tour is in the works and slated for later this year.
"Touring the World" will provide booking, touring and brand partnerships services.