As Billboard brings back its first Branding Power Players list since 2019, partnerships with artists "are bigger than have ever been," says MAC Consulting's Marcie Allen.
He has pulled off one of dance music’s rarest feats: becoming a hard-ticket juggernaut with a signature sound, big-ass hits and intergenerational appeal.
After spending years scoring Billboard smashes for other artists, the R&B multi-hyphenate has arrived as a solo star.
Deep in the heart of Texas with the (slightly reformed) rabble-rouser whose raw, rock-infused twang is climbing the charts.
Beyoncé, Usher and more benefitted in the immediate aftermath of memorable performances in front of massive audiences.
Music and NBA All-Star Week are a winning team-up — and have been deeply connected for decades.
Strategically picked tunes — whether performed on the court or played in the locker room — can fuel a title run all the way to the finish line.
Whether they’re escorting stars or entering the ring themselves, music’s biggest artists are firing up the WWE — and the feeling is mutual.
Ozuna, Bad Bunny, and Anuel have all recently acquired ownership in teams in the territory's premier basketball division, Baloncesto Superior Nacional.
Nothing gets the crowd going like an arrangement of a current pop song — but it’s easier said than done.
