With the steady guidance of manager Ebonie Ward, he has become one of the most successful, and prolific, rappers in chart history — and has now turned to even loftier ambitions.
Five years ago, her debut redefined alternative R&B. With its follow-up at last imminent, she's more confident than ever — but still weighing pop stardom's long-term sustainability.
The 25-year-old singer/songwriter/producer/instrumentalist has been attracting major looks from some of the biggest artists in R&B and hip-hop this year.
Inflation is up, the stock market is down, NFTs are hot, and concerts are back (if no one in the band catches COVID-19). In this uncertain time, these savvy advisers offer clients guidance.
Along with her indie-punk project, she has become an in-demand studio whiz by producing, engineering and mixing records for several indie acts.
Last year, the electronic producer/digital artist negotiated the option to use his own single as part of a non-fungible token or in a Web3-related project later on.
"Indie labels used to be thought of as junior varsity," says co-founder Reynold Jaffe. "I don’t think that is the case anymore at all."
Amid the success of 'golden hour,' the industry flocked to the rising pop talent — but his team says he wants to 'see how far we can push it on our own.'
After mastering traditional publishing, the company reimagined its business — but staying at the changing industry’s cutting edge hasn’t come without risk.
A decade after the legend's death, the marketing and publishing whiz treating catalogs as dynamic, lucrative brands is helping to refresh her legacy — and to turbo-charge her estate's revenue.
