The private equity firm says the all-in value of the company — which owns talent agency WME, marketing agency 160over90 and brand licensing agency IMG — is $25 billion.
"The strategy really opened the conversation and made the fans feel like a part of the process," says Carti's manager Erin Larsen.
The singer joins a roster that includes Jack Harlow, Shaboozey, Rita Ora, Pentatonix, Saweetie, Midland and PARTYNEXTDOOR.
Hurd will release his new project, Midwest Rock & Roll, on March 21.
The artist was formerly with Adam Leber's Rebel Management.
With the launch, VAM’s empire includes offices in London, Los Angeles and now Australia’s most populous city.
The Mexican singer-songwriter joins a roster that includes Peso Pluma and Tito Double P, to name a few.
McIntosh will continue working with client Reba McEntire.
These fast-rising managers reveal how they've helped the biggest breakout artists, songwriters and producers take off.
From Barbie to Brat Summer to Wicked and more, the firm has dominated since launching in 2023.
