The album's title track, “The Prodigal,” is in the top 10 on Billboard’s Hot Christian Songs chart.
Braun will remain CEO of HYBE America. The management company he founded, SB Projects, will continue under Allison Kaye and Jennifer McDaniels.
New additions include Pepo Ferradas, who also manages Camilo, Evaluna and Rels B.
The star and global company will pursue creative opportunities in Weverse and REM Beauty.
"I never want to feel like an artist is on a treadmill. I always want them to feel like they’re moving forward from A to C, C to E."
The company co-founder and Indie Power Players executive of the year's fruitful alliance with the R&B star includes a music startup, real estate holdings, and sports and multimedia agencies.
The band is no longer represented by Irving Azoff and Steve Moir, who have co-managed the group since 2021.
The bouncy hit debuted at No. 2 on the Hot 100, which ISO Supremacy COO Darren Xu says "is a real testament to the climate of social media today."
“It’s a positive sign that times are changing and that country listeners just want great music, no matter who it comes from,” says his co-manager Jared Cotter.
Ong also discusses why festivals still matter for artist development, how label layoffs have affected management and why she's a "huge advocate" of AI.
