The Berlin-based music company hopes a partnership with a school in Munich will help get it there.
Acts like Brittney Spencer, Hannah Dasher and Tigirlily are employing unorthodox strategies to build their audiences.
At a competitive time for touring, artists are trying to use influencer marketing to "convey a sense of hype and FOMO around going to their show"
Sharing 15 Years of Music Industry Excellence With the Founders of MPT Agency
At a time when executives agree it's harder to create superstars, the music industry may need to change how it views a win.
The Neon16 and Ntertain Latin music moguls rebrand the Arro agency as AM16.
Here are the main takeaways from "The Fight for Artistic Authenticity on TikTok" panel, moderated by Billboard's Lyndsey Havens, at SXSW 2023.
The majors have been on a signing spree, leaving product managers and marketers overworked.
Hard-charging reworks of popular singles have been thriving on the social media platform, and labels are leaning into the trend.
The German sportswear company owns the designs, but the Yeezy trademark belongs to Kanye "Ye" West.
