The marketing and promotion behind Swift's last five projects — and their first-week sales and streams — likely informed her latest strategy.
Swift broke the record in less than 24 hours since the release of 'Midnights.'
Swift previously said that "Anti-Hero" is "one of my favorite songs I’ve ever written."
The 13 tracks on the album tell “the stories of 13 sleepless nights scattered throughout my life," according to Swift.
The trailer for her 10th album aired during the New Orleans Saints vs. Arizona Cardinals game.
Let us know which of Taylor Swift's 'Midnights' lyric reveals is your favorite by voting in our poll.
Taylor also collaborated with boyfriend, Joe Alwyn and longtime producer/friend Jack Antonoff on this record.
Swift shared her second lyric reveal in her boyfriend Joe Alwyn's hometown.
Selena Gomez, Maren Morris and Zedd are also among the guest lineup for the week of October 24.
