"The vast majority of our content has remained focused on the game," the league said in a statement.
"I think everybody is just overwhelmed," the Chiefs' tight end said on a new episode of his podcast with brother Jason Kelce.
The pop star was spotted at a second Chiefs game cheering on the tight end over the weekend.
The game was also the most-watched Sunday match-up since February's Super Bowl.
The placement comes shortly after Fox Sports reported their request to use the pop star's music had been denied.
The quarterback had previously said he hoped to meet the pop star, who is rumored to be dating his teammate Travis Kelce.
"Shoutout to Taylor for pulling up!" said the Kansas City football star on his podcast New Heights.
"It was fun watching the whole world take it in," added the Eagles star.
Cole asked the team to give his guy Kap a chance.
The last time an artist used the big game to launch a new tour was Lady Gaga in 2017.
