The singer helmed the mic for the legendary hard rock band from 1978-1981 before being replaced by longtime vocalist Bruce Dickinson.
“His passing leaves a deep void in the music and lives of those who knew him,” Vives said.
The well-respected executive’s multi-faceted legacy includes posts with Michael Jackson’s ATV Music and Famous Music and signings such as Akon and George Clinton.
"Anyone that uses music on Twitch owes a debt of gratitude to Cindy's work," wrote Twitch CEO Daniel Clancy in a tribute.
Over a decades-long career, the beloved executive built a faith-based music empire spanning multiple ventures.
The effervescent peformer was known for appearing in Hollywood musicals including "There's No Business Like Show Business" and "Anything Goes" alongside Bing Crosby.
According to police, he fell from a third-floor hotel room in Argentina.
The rapper, producer, and firefighter was 52.
Lübel, who also represented Inner Wave and Cash Bently at Red Light, was known for his love of flying and animals.
"His legacy will continue to inspire, and his impact on the world of dance music will remain indelible," his family wrote in a statement.
