SYCO Publishing will sign and develop songwriters and catalogs that will be administered and supported exclusively through UMPG.
In the newly created position, Rodda will oversee the publishing company's Latin initiatives across South America, Mexico and Central America.
This week in publishing news: Beyonce hitmaker Sol Was signs first deal, Spirit Nashville signs Tyler Reeve, and peermusic Nashville signs Nick Brophy.
The agreement comes months after the Argentine singer-songwriter joined Warner Music Latina in partnership with 300 Entertainment.
Generative AI can now mimic the vocals of specific artists, and some songwriters are using it to better tailor their song pitches.
In a memo to staff, CEO Mike O'Neill said that outside interest in the company has "intensified" over the past year, when BMI ended a strategic review process.
The rock band has accumulated more than 160 billion streams in the last decade.
As film and TV productions remain on pause, synch departments look to gaming, advertising and unscripted content to provide financial stability.
This week in publishing news: Reservoir buys Greg Kilhn's catalog, CEMM acquires majority interest in Tom Howe's White Stork, and more.
The acquisition includes his publishing interest in collaborations with Justin Bieber, Pharrell Williams and others.
