Merlin will provide Nina with music, API-backed operational infrastructure, and support and mentorship, including collaboration with Merlin members.
The app will provide "deeper insights into careers and fan bases."
The San Francisco-based label will release a collaborative project from N3ON and his network of creatives.
Create plans to invest an additional $50 million into the label over the next two years.
"Together they form a potent team to help the incredible artists on our label reach their full creative potential and drive our ongoing transformation," says CMG chief Tom March.
The singer/songwriter will play stadiums this summer.
The deal also reunites the three-time Grammy winner with MCA Nashville for her music catalog.
One report puts the purchase price for the minority stake at $200 million.
The "Merry Go 'Round" singer-songwriter was the last artist signed to Lost Highway back in 2011, before it was absorbed by Mercury Nashville.
"By the time the song dropped, there was such pent up demand that the record exploded," says UnitedMasters vp of music/head of A&R Mike Weiss of "All the Way."
