The new role includes oversight of Concord Label Group's frontline label and catalog.
With physical sales down 2%, streaming grew its total recorded music revenue share to 69% on the quarter.
New music from the singer, who hasn't released an album since 2013, will soon be announced.
Recorded music revenue rose nearly 8%, thanks to a strong slate of releases led by Ed Sheeran, Linkin Park and Melanie Martinez.
The agreement is a partnership with MUN Entertainment.
Artificial intelligence "will rapidly be available to elevate the quality of the music," said CEO Denis Ladegaillerie while delivering midyear earnings.
The executive joined the company in 2018 as senior vp of promotion.
At a time when executives agree it's harder to create superstars, the music industry may need to change how it views a win.
The rising Mexican pop star is looking to expand internationally.
The CMG catalog moves to Interscope Geffen A&M, which in return will help piece together his new entertainment brand.
