The deal is a partnership with regional Mexican indie label Lumbre Music.
Beyoncé, Harry Styles, Future and Doja Cat led Sony Music's streaming gains in the fiscal quarter ended Sept. 30.
The venture is with the former managers of Israeli artist Dennis Lloyd, known for the single “Nevermind.”
Growth in streaming subscriptions, merchandising, touring offset slowdown in ad-supported revenues.
UMG reported growth in nearly all segments -- physical excluded -- with recorded music revenues up 10.1% and publishing revenues up 6.9%.
Both companies have released statements taking a stand against antisemitism following the rapper's recent remarks.
The "Super Gremlin" rapper plans to drop Kutthroat Bill: Vol 1 later this month.
Nureni replaces Moe Hamzeh, who helped launch WMME five years ago.
The deal includes Dirtybird's back catalog and all future releases, with EMPIRE now handling distribution and publishing for the San Francisco-based imprint.
The proto-punk icon will release the first single from the LP on Oct. 28.