Rogers previously spent 14 years as Chief Operating Officer at UNIFIED Music Group.
"I actually remember being like, 'Holy sh--, $20!'" Rae tells The New York Times' Popcast.
Franklin will also serve as Insignia Assets' Chief of Creative Services.
The label's rock roster includes Badflower, Daughtry and Sammy Hagar.
The German dance producer made his U.S. live debut for an estimated crowd of 70,000 this past weekend at EDC Las Vegas.
The streamer will join Field Trip's already stacked roster.
The music giant is relocating its East Coast headquarters to a recently redeveloped building next to Madison Square Garden.
Founded in 2019, the Riverside, Calif., label is home to acts including Luis R Conriquez, Tony Aguirre, Dinamicos Jrs and Joel de la P.
The son of TDE CEO Anthony "Top Dawg" Tiffith — and 2025 Billboard 40 Under 40 honoree — is maintaining the label's cultural impact and building up its boundary-pushing acts.
Two iconic labels are opening up shop in the world's second most populous country.