"I don't try to compare myself to anyone If someone else is successful, somehow I will be successful. The selfish never succeed."
It's now the fastest-growing genre on TikTok with a 322% surge in popularity over the past year, writes Ray Uscata of global creative and digital agency Round.
Meet the labels that are dominating the genre’s mainstream explosion with artists like Eslabón Armado, Peso Pluma and Grupo Frontera.
