With co-signs from Tyler, the Creator, Travis Scott, Drake and more, the 31-year-old is making waves with his genre-defying "R&B with the boom of rock."
The Puerto Rican artist is Billboard's Latin Rookie of the Year.
With four Hot 100 top 10s and two collaborations with her idol (plus one with Taylor Swift), the 24-year-old “People’s Princess” has her eye on the rap game’s throne.
The singer, rapper and producer has crafted hooks for some of hip-hop’s biggest names, but he’s fine taking the slow road to the top — and maintaining control over his narrative along the way.