Suzi Watford will join the satellite radio giant as senior vp and chief growth officer with a focus on growing the company's streaming subscription business.
CEO Jennifer Witz says the company aims to control costs while prioritizing a rebuild of its technology infrastructure.
The accelerator program will spotlight six to 12 artists over the next year via focused programming on SiriusXM and Pandora stations and playlists.
Growth in self-pay subscribers helped push quarterly revenues higher, offsetting increased content costs.
