For music stars like Usher, J. Cole, Justin Timberlake and more, a small stake in a big team can yield big returns.
From Creed to 'Swag Surfin'," these songs could be played at stadiums for years — and some have already latched on.
It takes a special blend of elements to create a song epic enough to unite both music and sports crowds.
The news comes after Tiesto dropped out of the gig earlier Thursday (Feb. 8) citing a "personal family emergency."
For labels and publishers, placing a song on the right sports stage can give it new life — and pay dividends.
“Why the f--k are you blaming all the losses on them?” the tight end teased his brother.
Over the past decade, the label's David Nieman has helped lead a more immersive integration between athletes and artists.
He created one of music's coolest brands. Now he's signing athletes with star quality — and says getting into the new business is just like solving a Rubik's cube.
Weezy and T-Pain will also perform during All-Star weekend in Indianapolis.
Swift has been a mainstay at Kansas City Chiefs games throughout the season supporting Travis Kelce.
