Artists can now opt in through the Spotify for Artists tool, the platform announced during its Stream On event.
The new mobile homepage is a swipeable, video-based interactive feed that will automatically play previews of music, podcasts and audiobooks for users.
"You will never see me on Oprah crying. It's never gonna happen," the comedian said.
Wallen's new album saw 52.29 million streams on release day, according to Spotify,
The often overlooked 55-and-over age group's monthly online listening rate stands at just 53%, leaving lots of room to expand that audience.
The hip-hop trio's early classics finally arrive on streaming services.
The partnership, which follows a similar collaboration with TIDAL, was announced by UMG CEO Lucian Grainge on an earnings call.
"The model right now really sucks when rain and white noise is eating into market share," says one exec at a distribution company.
The new ad-supported network has content deals in place with Raedio, Complex Media, Mercury Studios, LVRN and more.
Grammy Award-winning songwriting and production team Beach Noise is the first U.S. act to join the program.