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HomeSuper Bowl commercials

Super Bowl Synch Report: Brands Lean on Familiar Hits in Lucrative Year for Publishers

8 February, 2025

Publishers scored paydays of up to $2.5 million this year, with Sony Music Publishing Group leading the pack with 14 synchs.

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How This Boutique Music & Sound Design Company Scored a Touchdown With 7 Super Bowl Spots

16 February, 2024

"[It’s about] focusing on growing relationships that last and consistently keeping the work you are doing fresh," says Barking Owl Sound co-founder Kelly Bayett.

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Super Bowl Synch Report: Universal Music Publishing Group Scores a Leading 18 Ads

10 February, 2024

The publishers’ synchs include placements for The Band with Volkswagen and Neil Diamond with Budweiser.

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