From Rihanna's dancers to Paul Rudd's Chiefs jersey, here are seven things from Super Bowl LVII that you didn't see on TV.
Diddy, 'Clueless' and a 'Breaking Bad' reunion made the ad breaks as memorable as the game.
The rapper's close friend Martha Stewart makes a cameo in the TV spot.
The star came out to shine bright like a diamond with a medley of hits -- and reveal her baby bump.
Turns out our friends in the Great White North are responsible for creating America's favorite sport.
"Hey Liz in HR! Can you do this?” taunts Clark in Workday's commercial.
The new baby will have a big sibling, as Rihanna just welcomed her first child with A$AP Rocky in May.
Jay-Z, Lil Uzi Vert and more stars took in the big game in person at State Farm Stadium in Glendale, Ariz.
Jay didn't pop up for "Run This Town" or "Umbrella" during Rihanna's halftime show, but he was in the building.
The singer was dressed in a curve-hugging red outfit that some viewers think showed off baby bump No. 2.