Bad Bunny, Becky G, Seal, Ludacris and more musical stars appeared in ads during the big game.
The rapper's already iconic performance is now available to play back.
The clip came amid a wave of hate-fueled, antisemitic comments posted by the rapper on X.
Yes, he performed "Not Like Us," but this performance was bigger than that.
The tennis legend appeared during "Not Like Us," which fans interpreted as another jab at Drake.
Social media users declare "game over" after Lamar's bombastic halftime set.
"But I'm Doja—!" the star cuts in during the ad, which celebrates the brand's everyday customers.
SZA, Samuel L. Jackson, Serena Williams and Mustard all made cameos during the performance.
The rapper's 12-minute performance included his Grammy-winning song "Not Like Us."
The star will join Kendrick Lamar on stage at Caesars Superdome midway through the big game.