The industry usually thinks about superfans in terms of young pop consumers. But this ignores the value of dedication over time.
Weverse Company president Joon Choi discusses the superstar's onboarding and what lies ahead for the influential platform as it continues expanding beyond K-pop.
With the streaming model under attack for limiting artists' ability to cultivate fan relationships, some acts are experimenting with alternative rollout strategies.
Users can earn this all-access tier by participating in streaming events and release parties.
More mainstream artists and festivals are interested in the scene’s devoted fans and genre-hopping open-mindedness.
Recent comments by music executives suggest subscriptions will generate even more revenue for rights holders as free, ad-supported options lag.
The conversation during the electronic music industry conference in Ibiza featured representatives from Souncloud, Warner Music Group UK, Frame Artists and Music Ally.
The format will generate over $1 billion this year — so why aren’t artists selling limited-edition releases that drop before the streaming date?
Everyone says "superfans" are the future of the music business. But what do they actually want to buy?
Labels, streamers and promoters want to get superfans to spend more money, each with a different approach. Which will be more effective?
