The 36-year veteran of South By assumes full leadership of the annual event.
IBM Chairman and CEO Arvind Krishna will appear as Keynote Speaker, alongside appearances from Rohit Bhargava, Dr. Katharine Hayhoe, Candace Parker, and more.
Billboard has been confirmed as the first official partner and will host a night of music during the programming.
Twin Shadow, Ali and The Ting Tings are among the hundred-plus artists headed to Austin between March 10-15.
The event will happen June 2-7, 2025 in the city's Shoreditch neighborhood, with booker Adem Holness focused on producing not just "a series of performances, but like you're experiencing culture."
"The U.S. Army and companies who engage in weapons manufacturing will not be sponsors of SXSW 2025," the annual conference festival announced on Wednesday (June 26).
Also this week: Warner Records bulks up its A&R department, Symphonic eyes Asia and a Winger collaborator joins Frontiers Label Group.
The London SXSW will mark the second expansion of the Austin music, art and film conference outside of Texas.
'Cheech and Chong's Last Movie' premiered this week at SXSW The post
PartyNextDoor, Christian Nodal and Illenium headlined the 2024 edition of Billboard Presents THE STAGE at SXSW.
