Billboard has been confirmed as the first official partner and will host a night of music during the programming.
The event will happen June 2-7, 2025 in the city's Shoreditch neighborhood, with booker Adem Holness focused on producing not just "a series of performances, but like you're experiencing culture."
The London SXSW will mark the second expansion of the Austin music, art and film conference outside of Texas.
