The independent label and distributor, which previously used Merlin for its TikTok license, has reached a deal with the short-form video app individually.
The pop star also performed as musical guest during the Oct. 19 episode.
As the music business reorganizes, some artists are getting dropped from their labels. That isn’t always a bad thing.
As many as “75% of popular songs on TikTok started with a creator marketing campaign,” guesses one major label marketer. Is that a problem?
The TikTok celebrity serenader is turning the tables with his own original music.
The platform's refusal to work with Merlin on licensing deals sets a "dangerous precedent" for independent artists and their labels, writes A2IM's Richard James Burgess.
The beta test remains unavailable in the U.S. and Canada.
The platform's "dopamine-inducing" algorithm keeps young people on the app for hours on end, says a filing from the District of Columbia.
IMPALA, AIM and A2IM are accusing the powerful platform of trying to divide the independent sector by boycotting licensing talks with the organization.
The collapse in negotiations between Merlin and TikTok raises questions around how big a role music plays in TikTok's business, and how much they want to pay for it.
